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Monthly Archives: October 2013


Japan’s Auto Industry and High-Tech Dreams

In the online NBR Japan Forum (and in a chat with a retired vice miniser of METI – the Japanese Ministry of Economy, Trade and Industry [経済産業省]) – I hear about how electronics, hybrids, and yes, fuel cell vehicles will turn around the [domestic] Japanese auto industry, including suppliers who can use their cumulative engineering and manufacturing skills to profit from this.

As evidence, they point to the Prius as a huge success, including as the top-selling vehicle in Japan.

This faith in new technologies as the industry’s salvation is wrong on three counts.